Beef
Good Beef

- Bright cherry-red colour
- Creamy white fat
- Firm texture
- Little excess liquid in the pack
Beef to Avoid

- Grey or brown patches
- Sour or off smell
- Sticky or tacky feel
- Too much liquid in the pack
Simple signs to help you choose better meat at the shop — and the warning signs that mean a pack is best left on the shelf.
This guide refers to meat in sealed packaging. Colour can change after the pack is opened and the meat is exposed to air.









If a pack feels sticky, smells strong or has torn packaging, it is not worth the saving. Trust your senses — they are the same ones butchers use every day.